So before planning my music video I created a questionnaire to gather research from my potential audience for my music video product. The questionnaire consists of 11 questions which will all affect my decisions when creating my products as they must appeal to my target audience.
Music Video Questionnaire
1) Please circle appropriate: Male/female
2)Age?
3)What genres of music do you generally listen to?
4)What was the last song you listened to?
5)Do you often watch music videos? If yes, why?
6)How do you get your music? (E.g. download, CD)
7)Circle appropriate: Do you like fast paced or slow paced?
8)What music video features do you think would be most effective?
-Narrative
-Performance
-Concept
-Performance and narrative
-Concept and Performance
-Mix of all three
9)What do you think makes a good music video?
10)What the CD/Poster of a song make you what to buy a song more?
11)What is you current favourite band/artist?
See results here in this SlideShare!
Audience research results from Pickwicken
Here are some quick photos of the hard copies of my questionnaire:
What was the last song you listened to?: Dissolve me by Alt-J
Do you often watch music videos, if yes why?: Yes, I do. I like to see what they do with the song whether they act out a scene or its just a concert of them singing or messing around
How do you get your music(e.g download, CD)?: Either Itunes or Spotify then youtube for videos
Do you like fast or slow paced music?: Depends on my mood. Fast when I'm happy but then when I'm a bit under the weather it would be slow.
What do you think makes a good msuic video?: A good story line to it.
Would the CD cover of a song influence whether you bought the CD?: Definitely, if it has an appealing cover t make me want to buy it more. Iron Maiden for example have very good covers and I like to just look at the covers.
What is your favourite artist/band?: I haven't really got one really s:
Here are some quick photos of the hard copies of my questionnaire:
And a copy of a facebook message questionnaire:
age: 16
What genre of music do you generally listen to?: I don't really have a particular genre, i will listen to rock, metal, rap, pop,indieWhat was the last song you listened to?: Dissolve me by Alt-J
Do you often watch music videos, if yes why?: Yes, I do. I like to see what they do with the song whether they act out a scene or its just a concert of them singing or messing around
How do you get your music(e.g download, CD)?: Either Itunes or Spotify then youtube for videos
Do you like fast or slow paced music?: Depends on my mood. Fast when I'm happy but then when I'm a bit under the weather it would be slow.
What do you think makes a good msuic video?: A good story line to it.
Would the CD cover of a song influence whether you bought the CD?: Definitely, if it has an appealing cover t make me want to buy it more. Iron Maiden for example have very good covers and I like to just look at the covers.
What is your favourite artist/band?: I haven't really got one really s:
Based from the research I have gathered through the questionnaires I can now summarise the "ultimate fan" for GIVERS, my chosen song.
The ULTIMATE FAN (drum roll please)
The fan shall be male, and have a wide music knowledge and taste with alternative and indie music, such like Alt-J, Foals, The Lumineers, You me at six, Iggy Azelia and others. He would typically be dressed in turned up jeans, an indie branded ombre faded tshirt (Friend and Foe Apparel or Urban Outfitters) with boat shoes. He may have a habit of wearing fat peak hats or large beanies, again by another indie clothing label. He'd have a job in a non mainstream shop, possibly in a music store or book store. He could have several tattoos if he's old enough, all from a traditional "sailor Jerry's" style. He'd be heavily involved in a friend circle of social life, spending a lot of time outside in the sun, maxin' and relaxin'. He's also be with a long term girlfriend (so he can relate to the music video!) who is like him, but female (The FEMALE ultimate fan). His personality would be friendly, outgoing and the life of the party, or in his case camp-out as summer is clearly his favourite season.
The fan shall be male, and have a wide music knowledge and taste with alternative and indie music, such like Alt-J, Foals, The Lumineers, You me at six, Iggy Azelia and others. He would typically be dressed in turned up jeans, an indie branded ombre faded tshirt (Friend and Foe Apparel or Urban Outfitters) with boat shoes. He may have a habit of wearing fat peak hats or large beanies, again by another indie clothing label. He'd have a job in a non mainstream shop, possibly in a music store or book store. He could have several tattoos if he's old enough, all from a traditional "sailor Jerry's" style. He'd be heavily involved in a friend circle of social life, spending a lot of time outside in the sun, maxin' and relaxin'. He's also be with a long term girlfriend (so he can relate to the music video!) who is like him, but female (The FEMALE ultimate fan). His personality would be friendly, outgoing and the life of the party, or in his case camp-out as summer is clearly his favourite season.
No comments:
Post a Comment