Andrew Goodwin's Theory

Goodwin's Six

1. The demands of the record label will include the need for lots of close ups on the band/artist

2. The artist/band may develop motifs or iconography that reoccur across their work (a visual style)

3. There is a relationship between music and visuals (To amplify or contradict the music)

4. There is a relationship between lyrics and visuals

5. There is  frequent reference to the notion of 'looking', for example, a voyeuristic treatment of the female body.

6. Music videos demonstrate certain genre characteristics, for example,

• Metal/Hard rock - Stage Performance
• Boy/Girl Bands - Dance Routines
• Hip Hop - 'Throwing signs'
• Gangsta - Scantily Clad Women

Within my music video I'm aiming to follow a couple of Goodwin's theory points, but on the whole I'm going to challenge the rest, this being an attempt to not wander into the 'same old' music video cliques.