This music video was created by students in 2011, by 'The Summer Set - Punch-Drunk Love'
Strengths:
-Cutting on the beat constantly makes the video more interesting for the audience to watch
-Having the 'band' know the lyrics and song when they're playing their instruments
-Nice transitions between scenes, for example the dissolve at 0.56
-The use props, the 'American' red cups, to give the impression the band are in America is really good, and a nice touch
-The combination of narrative and performance was nicely done, and now the two interlinked with the band playing at the love interest's house
-A solid narrative which keeps the audience engaged
Weaknesses:
-The costumes look like they've had very little thought put into, and look just like ordinary people.
-The lead singer's acting when lip-syncing isn't great, as he puts little into it when the pace and speed of the song suggests excitement, and he doesn't look very excited
-Limited use of camera angles or movement, which made the technical side of the video not as interesting
Overall, this music video is very good, there's no bad jerky camera moments or poor editing and I really like how they interlinked both narrative and performance at the love interests party. When making my own music video I shall take extra care that my band/singers put lots of effort when lip-syncing, the lack of effort in this music video is what lets it down in my opinion. I'll also pay extreme attention to detail when choosing costumes for my actors and 'band', as I want it to look as realistic as possible, rather than a few friends pretending to be a band.
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